The list where top consumer brands get recognized

Consumer product brands owned by a U.S. legal entity can apply; founders do not need to be U.S. citizens. The core Consumer 300™ list requires full-year 2024, 2025 and 2026 financials, with more than $1 million in brand sales in 2024. Brands with 18 months or more of results can be considered for Breakout recognition.

Yes, you can apply. The core Consumer 300 list requires more than $1M in brand sales. Brands that are slightly under $1M are still welcome and may be considered for the Breakout Awards, which recognize fast-growing newer brands. Every applicant also gets a public profile, a backlink and a directory listing, and can be recognized through the Consumer Choice Award.

Yes. Submit a separate application for each brand, and report each brand’s sales on its own rather than combining them. Each brand is evaluated on its own revenue and needs to meet the requirements for the core list or the Breakout Awards.

To be eligible, your brand must be owned by a U.S. legal entity. Founders don’t need to be U.S. citizens or live in the U.S. Brands owned only by a company registered outside the U.S. aren’t eligible for this year’s list.

The Consumer 300 is specifically designed for consumer brands. Agencies, wholesalers, and other businesses that don’t operate their own brands aren’t eligible.

The Founder Council is made up of operators who have built category-defining consumer brands: Jason Pratt (JoySpring), Alice Li (First Day) and Michael Corrigan (TRTL). The council curates the Council Picks, which are separate from the revenue growth ranking.

Complete the short form for your own brand or recommend another brand. You will receive confirmation and next steps by email. The full profile portal goes live on December 1, 2026, where you complete your profile. An application does not confirm eligibility or guarantee selection.

Start with contact and brand details, launch timing, revenue ranges, product category and primary sales channel. You may also share projected full-year 2026 sales. The full application requests supporting financial records. Projections help us plan; award results use verified actual figures.

Your application today is a simpler version of your full profile. When the profile portal opens on December 1, 2026, you will complete it: upload your CPA letter, answer more questions confirming that your revenue comes only from the brand, and share a few details about how it has grown.

Yes. Your profile is managed entirely by your brand, so you choose what is shown, including opting out of the directory. Brands that do not make the 300 still have a chance of being ranked through the Consumer Choice Award.

No. We do not sell your personal information. We share it only with service providers that help us run the program, such as our CRM and messaging platform, website hosting, analytics and email delivery providers, with verification partners to confirm a brand’s figures, and when the law requires it. Mobile numbers and text-message opt-in data are never shared with third parties or affiliates for their marketing. See our Privacy Policy for details.

There are three:
Percentage Growth Leader: The established brand with the highest verified compound annual growth rate from 2024 to 2026.
Dollar Growth Leader: The established brand with the largest verified increase in annual revenue from 2024 to 2026.
Breakout Growth Leader: Recognizes exceptional early growth among newer brands.

The Breakout Awards recognize exceptional early growth among newer consumer brands. Brands with at least 18 months of results can be considered, even if they don’t have three full calendar years of sales yet or are slightly under $1M in revenue. Breakout brands are evaluated separately from the core list of 300 and have their own list, including the Breakout Growth Leader, one of the three headline awards. Like every Consumer 300 result, Breakout recognition is based on verified revenue, confirmed by a CPA letter or third-party validation.

Yes. Category Leader awards recognize standouts in each product category: health and wellness, beauty, home and kitchen, clothing and apparel, sports and outdoors, toys and games, baby and kids, pets, and electronics and auto. There are also leaders by revenue tier and by primary sales channel, so brands are compared with others like them.

Beyond the three headline awards, you can also be recognized as:
Revenue Tier Leader: The fastest growth among brands at a similar revenue scale.
Product Category Leader: The fastest growth within each qualifying product category.
Sales Channel Leader: The fastest growth among brands that share your primary sales channel.
Council Pick: Chosen by the Founder Council.
Consumer Pick: Chosen by the public through voting.

That growth is recognized too. The core list of 300 is ranked by percentage growth (CAGR). The Dollar Growth Leader, one of the three headline awards, goes to the established brand with the largest verified increase in annual revenue from 2024 to 2026. Revenue tier leaders also compare brands only against others at a similar scale, so larger brands aren’t measured against small brands growing from a low base.

Council Picks are chosen by the Founder Council for exceptional achievement in building a consumer brand. The council is made up of three operators who have built category-defining brands: Jason Pratt (JoySpring), Alice Li (First Day) and Michael Corrigan (TRTL). It advises on the program and selects Council Picks from the top 50 brands. Council Picks are separate from the revenue growth ranking.

Consumer Picks are chosen by the public through voting, adding consumer credibility alongside industry recognition. All brands qualify for Consumer Picks regardless of their growth, so every applicant has a chance to be recognized, even if they don’t make the core 300.

The core list ranks established brands by verified compound annual growth rate, or CAGR, from 2024 to 2026. CAGR expresses growth as an annualized percentage. Breakout brands are considered separately and do not occupy positions on the core list of 300.

Sales of the submitted brand’s products across its channels, before deductions for returns, refunds and selling fees. Report one brand consistently, rather than combining a parent company’s brands or unrelated revenue. Disclose acquisitions and other changes in business scope during the application review.

Submit a letter from your own CPA or complete third-party validation through the program’s verification partners, ExpandFi and ECOM CPA. Supporting records may be requested. All three headline award recipients must complete third-party verification. Review scope and any fees are disclosed beforehand; this review is not automatically a financial-statement audit.

The revenue evidence window runs from January 1 to February 15, 2027.

Everyone who applies gets a public listing, but not everyone is ranked. The core list of 300 is ranked by verified growth. Brands that do not make the 300 can still be ranked through the Consumer Choice Award.

Honorees are scheduled to receive private notices in early March 2027. The inaugural list and awards are scheduled for public reveal at The Consumer 300™ Gala, presented by Fulfil, on April 6, 2027. Applicants will be notified of any changes.

Listed brands receive a public listing, a customizable profile, media assets and applicable recognition marks to share with customers, retail buyers, potential hires and investors. Each headline award includes one complimentary year of MDS membership, two gala tickets, and Consumer 300™ video and editorial features. Outside press coverage is not guaranteed.

Every applicant gets a searchable public profile, a backlink to their website and a directory listing, plus free access to Ecompreneur events, top offers from the MDS partner directory and exclusive webinars. You can also be included in the Consumer Choice Award.

Financial statements, tax documents and supporting evidence stay private. Your brand’s inclusion, ranking and awards are public. You choose whether to publish optional profile details, including revenue and growth figures.

The Consumer 300™ Gala on April 6, 2027 is an intimate evening for 100+ guests, with keynotes from the winners, a panel, dinner and press. Headline award winners receive two tickets. Other gala invitations are subject to capacity, and gala tickets may carry a separate charge, disclosed in advance.